The Honda Prologue is picking up momentum with EV shoppers, selling 3,458 in July.
The $47,400 SUV hit dealerships in March, accompanied by a full advertising campaign of commercials, billboards, and the like. But it’s taken some time to ramp up, and sold just 830 units in June, according to InsideEVs.
Customer interest seems to be growing as “awareness builds and national rollout accelerates,” Honda says, but it’s still chasing more established competitors. The Ford Mustang Mach-E, another five-seat electric SUV, sold an average of 4,215 units per month in Q2. The Tesla Model Y still reigns supreme as the top-selling EV in the class.
The Prologue is built on General Motors’ Ultium battery platform and has up to a 300-mile range. It is the only all-electric option Honda currently offers and acts as an opening act (hence the “prologue” name) ahead of the 0 Series EV launch in 2026. Honda is designing an in-house battery platform for these future EVs, which it says will be thinner, lighter, and eventually able to charge in 10 minutes.
Honda 0 Series EV Concept (Credit: Emily Dreibelbis)
Honda-owned Acura also debuted its first EV this year, the ZDX. It sold 694 units in July and starts at $64,500. Acura introduced a 100% online sales model in February for the ZDX, in line with EV competitors like Rivian and Tesla.
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The Acura ZDX and Honda Prologue both qualify for the $7,500 federal tax credit, which, as of this year, buyers can take advantage of at the dealer to lower the upfront purchasing price. Honda had plans to offer even cheaper EVs, around $25,000 to start, through a joint venture with GM, though the two scrapped the line due to high battery costs.
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